Once in a while you walk around the store, and find something that you don’t like but you need it because of the design. Product design is something that can make you buy a certain product. That is why Johnnie Walker, has joined forces with designer Pawel Nolbert to create product design that will make you go wow, and reach to buy it.
Pawel was approached by Diageo/LOVE to create a Limited Artist Edition of the worlds most famous whiskey Johnnie Walker. The project proposal was to create 6 different designs for Johnny Walker products.
The designs needed to evoke the flavor of each blend, in a progressive and pioneering manner that runs parallel to the brands values.We went for a clean but striking look, with expressive graphics against a clean white background – a look that stands out from the typical offerings of whisky packs.The creative was to blend two crafts together, just like Johnnie Walker whiskey is about blending flavors, and my work is about blending paint, and mixing colors.